In recent years, the U.S. beauty industry has become increasingly interested in skin care, especially Korean skin care. From face masks to eye creams and moisturizers, this phenomenon is certainly not dying down any time soon. So, what’s the big deal? Why is it so popular? Here are some key differences in American and Korean skin care. Maybe we can take some notes.
1. American skin care products aren’t necessarily better. American women are obsessed with anti-aging products, and that seems to be the main focus in the American beauty industry. However, according to the Food and Drug Administration’s (FDA) website, “The law does not require cosmetic products and ingredients, other than color additives, to have FDA approval before they go on the market....” This basically means that American skin care brands can get away with putting a lot more harmful ingredients in their products. It’s always important to check the label before you buy. These products are going on your face, after all.
2. Korean skin care is much more intensive, often having a 10-step process. The intention Koreans put into their skin care routine is so meticulous and inspiring. Americans typically have two to five steps, which is helpful for a tight budget, but not thorough enough to make an impact on your skin. Koreans start with an oil-based cleanser, then use a foam cleanser, apply an essence or serum, use a sheet mask, apply an eye cream and, finally, apply a moisturizer. Americans typically want as few steps as possible with the fastest results. While this routine may seem time-consuming, the long-term results are worth it.
3. Hydration is key. Korean skin care is all about hydration. While American skin care is more focused on clay detox masks, Korean sheet masks are intended to plump and moisturize the skin. It keeps the skin clean and moist all day, providing an extra glowy look.
Which do you prefer? Tweet @kristenvonnoh with your favorite Korean (or American) skin care products.